The Reeds Rains team in Driffield, East Yorkshire are gearing themselves up to take part in an exciting event on Tuesday ( 2 January 2018) that will not only bring local businesses together but the community as a whole.
Called the Driffiled Scramble, the event will see local children - escorted by the Town Crier - visit local shops and businesses in the main high street and Market Place in the morning and then, quite literally, 'scrabble' for sweets and presents as part of an annual custom that dates back to the 1700s.
Originally it was thought that the 'Scramble' was established as a result of local salesmen visiting the town and using this as a method to attract trade and, with the event now taking place on the first working day of each year, has also been linked with good luck and the hope of better fortunes in a new year.
Linda Taylor, Branch Manager at Reeds Rains in Driffield commented: "Our team are really looking forward to taking part in the event and welcoming local children to our office in the Main Street. We have already developed strong links with the local community and hope this marks the first of many more opportunities for us to show our support to this great town in 2018 - and beyond."