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Be part of an Estate Agency brand that has been around for nearly 150 years.
With such a long heritage, it’s not surprising that we have the highest awareness of all estate agent brands in the North of England at 70%. This, combined with our brand proposition, robust processes, marketing and technology, will help increase your market share and escalate your residential sales portfolio.
Join our rapidly growing, and award-winning lettings business. The Reeds Rains branch network currently manages in excess of 20,000 properties for landlords throughout the UK.
Consistently ‘year on year’, Reeds Rains has achieved ‘double digit’ growth with lettings revenue. With the size of the rental sector ever increasing we have invested heavily in technology and infrastructure to enable delivery of a first class service, and one which differentiates us from the competition.
The value attributed to a sizeable lettings portfolio can be significant. There has never been a better time to develop a lettings business with your estate agency.
Be part of our award winning Financial Services.
For six consecutive years Reeds Rains has received awards - The Sunday Times Estate Agent of the Year and 97% of our customers say they would recommend us to family and friends - so your customers can be confident they are in safe hands. Our franchise financial service proposition really supports you:
As part of the comprehensive Reeds Rains franchise model our aim is to give you the tools to maximise each opportunity you have with your clients. The increased value you offer a customer coupled with a simpler process will result in a stronger and lasting relationship. Our legal service is another area where, with our support, you can look after another part of the buying or selling process.
We operate a panel of national and regional lawyers who have teamed up with Reeds Rains to offer competitive rates for customers buying and selling. Through our wide reaching group relationships and economies of scale we have been able to secure terms which ensure we receive attractive referral fees for introducing branches.
As one of the largest and longest established estate agency brands in the UK, we have a dedicated marketing team whose primary objective is to raise brand awareness and generate branch leads.
We provide marketing solutions to capture the seasonal market changes and the different areas of focus. Using a range of advertising mediums including radio, digital, newspapers, and direct marketing our aim is to reach as far and wide as possible generating enquiries from buyers and sellers for Reeds Rains.
In 2016 we embarked upon an extensive radio advertisement and sponsorship programme on national stations such as Capital FM and Heart FM which has helped maintain awareness of the Reeds Rains brand - currently the highest of any agent in the North; in addition to generating leads for our branches.
At Reeds Rains we understand how important it is to give you every opportunity to succeed. You can benefit from centralised Royal Mail canvassing campaign drops every quarter, leaving you free to perform the more important task of building relationships with your customers.
With radio, sponsorship and direct marketing the Reeds Rains message has never been louder – but our ability to provide a positive impact on your business doesn’t just stop there – we deliver these solutions to you at exceptionally good value.
With our relationships and group leverage the cost of advertising, marketing materials and delivery will be more cost effective than as a sole trader.
In addition to the above, as a Reeds Rains franchisee you will benefit from:
REEDS RAINS CASE STUDIES
Jeremy Knight – I’m really pleased to be part of the Reeds Rains family.
Jeremy had been an estate agent since 1979 and, having worked for small and large corporate agencies decided, in 2005, to become a franchisee of Halifax Estate Agents which was subsequently bought by Reeds Rains parent company, LSL Property Services plc, in 2010. It was then that the true benefits of being a franchisee really revealed themselves as Jeremy explains:
“Having been involved with corporate agency for some time I suddenly decided that I wanted to walk away from the monotony of management meetings, unending internal emails and the general constraints of working for someone else - and turned to franchising as a way to do this.
Coming to Reeds Rains has meant I’ve not only been able to invest in a great brand but I’ve also been able to draw on their expertise in numerous areas.
Over the last year or so, for example, there has been impressive investment in IT and marketing which I have directly benefited from as well as the audits they perform which help me enormously in ensuring that I am operating in a compliant way but also providing help and support when needed.
Services on offer through Reeds Rains are well delivered and fully supported which means for me, as a franchisee, they are relatively easy to sell and also benefit from strong branding which, in itself, is a bonus. It makes me feel as though I’m part of one big organisation rather than ‘just a franchised branch’ which is a really good feeling.
All in all we work really well together and I’m really pleased to be part of the Reeds Rains family.”
Stuart Macadam - I was influential in creating Reeds Rains franchising.
Stuart started his career in 1988 working for Natwest Bank and progressing through the ranks but it was in the late 1990s, when banking was going through big changes, that he decided to look for an alternative industry that would continue to keep his interest in financial services alive - in good and bad times - and when he turned to estate agency.
“People will always need to buy, sell, rent etc. so I thought estate agency would provide me with the perfect route to progress my career and draw on the skills I’d developed over the years. And it was Reeds Rains that provided me with the chance to do that.
I wanted more from my career – and it was me who suggested Reeds Rains franchising
As a mortgage advisor I initially worked in North Wales before moving to Chester and while, over the 15 years I was there, I established myself as the top performing mortgage advisor and won many awards as a result, I started to feel I wanted more from my career.
It was then that I enquired as to whether Reeds Rains had ever thought about franchising and, as they say, “the rest is history” with Reeds Rains franchising launching shortly afterwards. It could be my claim to fame that I was the instigator behind all of this.
It’s been tough at times – but definitely worth it
To cut the story short I reserved a territory in 2005 and opened the, then, Ellesmere Port branch in 2007 with three staff and my wife and I working hard to keep the wheels turning. It was a tough few years with the economy conspiring against us but in 2012 the lease on our premises in Ellesmere Port ended and we were able to relocate to Little Sutton, which is a village 2 miles away from Ellesmere Port, where we could benefit from cheaper rent, rates etc. This is where we are to this day. We hope to open another branch within the next 12 months somewhere on the Wirral.
It gives me the ability to work the way I wish to.
The benefit that being a franchisee gives me is the ability to work the way that I wish to work and implement the many successful estate agency practices that I learnt from some of the best managers during my employment with Reeds Rains. Some of these practices are now no longer viewed as being the way to do things but, believe me, they work. The future is also in my hands. My income and that of my family is based on the effort that we put in.
During the bad times I do believe that the Reeds Rains name has helped us get to where we are today. Should we have been a ‘one man band’, the effect from the recession may have been a lot more pronounced.
My future aspirations are to open a small chain of branches on the Wirral and hope, with Reeds Rains support, I will achieve this.”
Andrew Bailey was originally a franchisee of Halifax Estate Agents before, in 2010, it was acquired by Reeds Rains parent company, LSL Property Services plc. It was at the time that he chose to stay with Reeds Rains and take advantage of the opportunities it presented and, as he explains, he is glad he did:
“I think being part of Reeds Rains simply provides the reassurance that you’ve always got a ‘go to’ place you can get support from and simply take the pressure - and the headache - off whether you need help with IT, marketing, legal or just the services you offer.
It’s been worth its weight in gold.
My background, for example, was very much residential sales but with the support and encouragement of the Reeds Rains Franchise Operations Director and the background support of training, marketing, legal etc., I’ve now been able to develop a letting service too and, as a result, are reaping the benefits of the advice they gave.
It really has been worth its weight in gold. I can now rely on a regular income stream because of it, satisfy more customers with their property needs – which makes my agency more appealing - and have the advantage of a dedicated and highly experienced Lettings Centre available should I or my customers need it. It’s great.
And there’s more.
As well as a very lucrative lettings income I am also able to offer my customers a mortgage service –benefiting from the commission this brings but without the responsibilities, worry and cost of employing a mortgage advisor myself. Reeds Rains do all that and I simply provide a space in branch for them to operate - it’s that easy. And, of course, there are many other additional income streams - including conveyancing, for example - I can benefit from by being part of Reeds Rains which add to my annual income and add to the ‘one stop shop’ approach that many customers like.
It takes the pressure off compared to setting up alone
Overall I’d say that, for an experienced estate agent who is looking to own their own business, Reeds Rains Franchising could provide the solution and could take the pressure off compared to ‘going it alone’. You won’t have the problems often associated with finding premises, setting up IT systems and a website, for example, because expert support is available to help to you and, of course, you’ll be working with an established nationwide brand that immediately puts you ‘on the map’.
I’m pleased I’m with Reeds Rains and with the aim to expand in the future, I am clearly seeing a bright future with them.”
Reeds Rains Franchise, Dartford