Reeds Rains estate agency franchising – We’ve been selling and letting house since 1868

As an existing estate agent have you always wanted to grow your revenue, reduce costs and increase your profits? Let us talk to you about our franchise proposition.

As part of the LSL Group, one of the UK’s largest property services providers, we bring a wealth of expertise and support to assist in developing your company.

With the strength of our brand and support we can help maximise all income streams. Together we will unlock the opportunity for growth that exists in your local area.

Be part of an estate agency brand that has stood the test of time:

  • Nearly 150 years of experience in sales and lettings.
  • One of the UK’s largest estate agencies.
  • A network of 170 branches offers extensive reach and referral opportunities.
  • has over 100,000 visitors per week.
  • Highest estate agency brand awareness in the North of England.**
  • An established and successful franchise business with more than 40 branches and a comprehensive support network.
  • Dedicated support from one of Reeds Rains hugely experienced Franchise Operation Directors, adding value to your business.
  • Your own exclusive territory mapped around the geography and dynamics of the local market place.
  • A brand with a long heritage and a strong history of trust and reputation.
  • Significant growth opportunities by maximising sales, lettings, financial services and conveyancing penetration from your transactions.
  • PREVIEW – our easy to navigate technology supports all sales and letting processes compliantly. Added functionality supports you and enables proactive business generation.
  • Group buying power can significantly reduce your marketing costs.
  • Regular legislation and legal updates provide valuable guidance to ensure that your business knows the market place and trades compliantly. 
  • Support from the central multi-discipline Reeds Rains marketing professionals including brand management, digital and email marketing, and consumer insight.

* Source: Hitwise Dec 2015
** Source: Research Bods Aug 2015

Residential Sales

Be part of an Estate Agency brand that has been around for nearly 150 years.

With such a long heritage, it’s not surprising that we have the highest awareness of all estate agent brands in the North of England at 70%. This, combined with our brand proposition, robust processes, marketing and technology, will help increase your market share and escalate your residential sales portfolio.

  • National network of branches providing a source of vendor and buyer referrals.
  • is one of the most visited estate agency websites in the UK with continual innovation, marketing investment and search optimisation to ensure it remains best in class. 
  • Rightmove and Zoopla packages that will reduce your portal costs.
  • National marketing campaigns tailored for your local market to help you increase awareness and generate more enquiries.
  • PREVIEW technology not only provides an ‘end to end’ solution for sales and lettings – it has tools that allow you to maximise opportunities. You will be able to search the UK network for potential sellers, who have registered with other branches looking for property.
  • Comprehensive ‘end to end’ training programmes to help develop your team.
  • Our 2015 Awards include;
    • 2015 - Sunday Times and The Times Annual awards – Best National Agency
    • 2015 - Sunday Times and The Times Annual awards – Best Lettings Agency
    • 2015 - Sunday Times and The Times Annual awards – Best Financial Services  

Lettings and Property Management

Join our rapidly growing, and award-winning lettings business. The Reeds Rains branch network currently manages in excess of 20,000 properties for landlords throughout the UK.

Consistently ‘year on year’, Reeds Rains has achieved ‘double digit’ growth with lettings revenue. With the size of the rental sector ever increasing we have invested heavily in technology and infrastructure to enable delivery of a first class service, and one which differentiates us from the competition.

The value attributed to a sizeable lettings portfolio can be significant.  There has never been a better time to develop a lettings business with your estate agency.

  • As active members of ARLA we commit to keep you fully briefed and prepared with any legislation changes. Training is provided for all your staff.
  • The Reeds Rains lettings solution is fulfilled through the PREVIEW system which as a real time case management system provides a full suite of letters and documents to guide you through the process compliantly.
  • You find the property, source the tenant and fulfil the management - we look after everything else including – referencing, deposit responsibility, rent collection, credit control and accounting.
  • Our centralised ‘back office’ support systems means you can keep resource costs at the right level – we take away the financial and administration burden leaving you to focus on growing the portfolio and increasing profits.
  • Landlords will have access to our unique online landlord portal giving them 24/7 access to all their property information – saving you time and administration.
  • You are able to utilise bespoke lettings marketing materials including brochures, presenters, and guides outlining legislation and Buy to Let information.

Financial Services

Be part of our award winning Financial Services.

For six consecutive years Reeds Rains has received awards - The Sunday Times Estate Agent of the Year and 97% of our customers say they would recommend us to family and friends - so your customers can be confident they are in safe hands. Our franchise financial service proposition really supports you:

  • To grow your business by benefitting from Reeds Rains successful model.
  • We provide fully trained and dedicated Financial Consultant in your office.
  • Flexible options to tailor the best financial solutions for your business.
  • Access to 1000s of mortgage products via our mortgage lender panel.
  • Benefit regularly from our ‘exclusive lender products’ – giving you a competitive advantage compared to your competitors.
  • Market leading life and critical illness insurance products.
  • Access to an excellent range of general insurance products.
  • Marketing materials can be tailored locally allowing you to raise awareness and increase new opportunities.
  • Speed up and increase pipeline conversion by having greater control and insight to your clients mortgage arrangements.
  • Benefit from mortgage anniversary reviews and re-mortgages opportunities. Additional income from customers not moving home as each year your existing client base grows.

Legal Services

As part of the comprehensive Reeds Rains franchise model our aim is to give you the tools to maximise each opportunity you have with your clients. The increased value you offer a customer coupled with a simpler process will result in a stronger and lasting relationship. Our legal service is another area where, with our support, you can look after another part of the buying or selling process.

We operate a panel of national and regional lawyers who have teamed up with Reeds Rains to offer competitive rates for customers buying and selling. Through our wide reaching group relationships and economies of scale we have been able to secure terms which ensure we receive attractive referral fees for introducing branches.

  • A modern approach in an ever changing market offers both branches and clients the opportunity to log in securely to a web based portal to obtain ‘up to date’ progress on the transaction.
  • Attractive referral fees boost branch revenue. In 2015, over 50% of the Reeds Rains transactions resulted in additional income.
  • No move, no fee approach encourages buyers and sellers to act swiftly in the process. This allows you to secure commitment at the earliest opportunity.
  • Increased efficiency and time saving through engagement at instruction. This also offers you the opportunity to improve your pipeline conversion.
  • Reeds Rains offers you dedicated management support.

Marketing and Cost Savings

As one of the largest and longest established estate agency brands in the UK, we have a dedicated marketing team whose primary objective is to raise brand awareness and generate branch leads.

We provide marketing solutions to capture the seasonal market changes and the different areas of focus. Using a range of advertising mediums including radio, digital, newspapers, and direct marketing our aim is to reach as far and wide as possible generating enquiries from buyers and sellers for Reeds Rains.

In 2016 we embarked upon an extensive radio advertisement and sponsorship programme on national stations such as Capital FM and Heart FM which has helped maintain awareness of the Reeds Rains brand - currently the highest of any agent in the North; in addition to generating leads for our branches. 

At Reeds Rains we understand how important it is to give you every opportunity to succeed. You can benefit from centralised Royal Mail canvassing campaign drops every quarter, leaving you free to perform the more important task of building relationships with your customers. 

With radio, sponsorship and direct marketing the Reeds Rains message has never been louder – but our ability to provide a positive impact on your business doesn’t just stop there – we deliver these solutions to you at exceptionally good value.

With our relationships and group leverage the cost of advertising, marketing materials and delivery will be more cost effective than as a sole trader.

In addition to the above, as a Reeds Rains franchisee you will benefit from:

  • Significant savings in Rightmove and Zoopla portals. Our experience is that through group leverage we will be able to deliver significant combined savings on a monthly basis by utilising a ‘bundled package’ with Reeds Rains.
  • A wide range of professionally designed marketing materials including sales presenters, brochures, guides and branch materials.
  • Our economies of scale mean we can deliver significant savings across portals, marketing designs, Royal Mail door to door delivery, and printing.
  • We boast one of the UK’s most visited agent websites – we offer individual branch pages (including search engine optimisation); MyFile client folder; and lead generation tools.
  • Our comprehensive email marketing allows you to communicate quickly and effectively, spreading messages instantly.
  • Expertise includes brand management, digital and email marketing and consumer insight.

Franchise Enquiry Form


Jeremy Knight – I’m really pleased to be part of the Reeds Rains family.

Jeremy had been an estate agent since 1979 and, having worked for small and large corporate agencies decided, in 2005, to become a franchisee of Halifax Estate Agents which was subsequently bought by Reeds Rains parent company, LSL Property Services plc, in 2010. It was then that the true benefits of being a franchisee really revealed themselves as Jeremy explains:

 “Having been involved with corporate agency for some time I suddenly decided that I wanted to walk away from the monotony of management meetings, unending internal emails and the general constraints of working for someone else - and turned to franchising as a way to do this.

Coming to Reeds Rains has meant I’ve not only been able to invest in a great brand but I’ve also been able to draw on their expertise in numerous areas.

Over the last year or so, for example, there has been impressive investment in IT and marketing which I have directly benefited from as well as the audits they perform which help me enormously in ensuring that I am operating in a compliant way but also providing help and support when needed.  

Services on offer through Reeds Rains are well delivered and fully supported which means for me, as a franchisee, they are relatively easy to sell and also benefit from strong branding which, in itself, is a bonus. It makes me feel as though I’m part of one big organisation rather than ‘just a franchised branch’ which is a really good feeling.

All in all we work really well together and I’m really pleased to be part of the Reeds Rains family.”

Stuart Macadam - I was influential in creating Reeds Rains franchising.  

Stuart started his career in 1988 working for Natwest Bank and progressing through the ranks but it was in the late 1990s, when banking was going through big changes, that he decided to look for an alternative industry that would continue to keep his interest in financial services alive - in good and bad times - and when he turned to estate agency. 

Stuart explains:

“People will always need to buy, sell, rent etc. so I thought estate agency would provide me with the perfect route to progress my career and draw on the skills I’d developed over the years. And it was Reeds Rains that provided me with the chance to do that.

I wanted more from my career – and it was me who suggested Reeds Rains franchising

As a mortgage advisor I initially worked in North Wales before moving to Chester and while, over the 15 years I was there, I established myself as the top performing mortgage advisor and won many awards as a result, I started to feel I wanted more from my career.

It was then that I enquired as to whether Reeds Rains had ever thought about franchising and, as they say, “the rest is history” with Reeds Rains franchising launching shortly afterwards. It could be my claim to fame that I was the instigator behind all of this.

It’s been tough at times – but definitely worth it

To cut the story short I reserved a territory in 2005 and opened the, then, Ellesmere Port branch in 2007 with three staff and my wife and I working hard to keep the wheels turning. It was a tough few years with the economy conspiring against us but in 2012 the lease on our premises in Ellesmere Port ended and we were able to relocate to Little Sutton, which is a village 2 miles away from Ellesmere Port, where we could benefit from cheaper rent, rates etc. This is where we are to this day. We hope to open another branch within the next 12 months somewhere on the Wirral.

It gives me the ability to work the way I wish to.

The benefit that being a franchisee gives me is the ability to work the way that I wish to work and implement the many successful estate agency practices that I learnt from some of the best managers during my employment with Reeds Rains. Some of these practices are now no longer viewed as being the way to do things but, believe me, they work. The future is also in my hands. My income and that of my family is based on the effort that we put in.

During the bad times I do believe that the Reeds Rains name has helped us get to where we are today. Should we have been a ‘one man band’, the effect from the recession may have been a lot more pronounced.

My future aspirations are to open a small chain of branches on the Wirral and hope, with Reeds Rains support, I will achieve this.”

Andrew Bailey

Andrew Bailey was originally a franchisee of Halifax Estate Agents before, in 2010, it was acquired by Reeds Rains parent company, LSL Property Services plc. It was at the time that he chose to stay with Reeds Rains and take advantage of the opportunities it presented and, as he explains, he is glad he did:

“I think being part of Reeds Rains simply provides the reassurance that you’ve always got a ‘go to’ place you can get support from and simply take the pressure - and the headache - off  whether you need help with IT, marketing, legal or just the services you offer.

It’s been worth its weight in gold.

My background, for example, was very much residential sales but with the support and encouragement of the Reeds Rains Franchise Operations Director and the background support of training, marketing, legal etc., I’ve now been able to develop a letting service too and, as a result, are reaping the benefits of the advice they gave.

 It really has been worth its weight in gold. I can now rely on a regular income stream because of it, satisfy more customers with their property needs – which makes my agency more appealing - and have the advantage of a dedicated and highly experienced Lettings Centre available should I or my customers need it. It’s great.

 And there’s more.

As well as a very lucrative lettings income I am also able to offer my customers a mortgage service –benefiting from the commission this brings but without the responsibilities, worry and cost of employing a mortgage advisor myself. Reeds Rains do all that and I simply provide a space in branch for them to operate - it’s that easy. And, of course, there are many other additional income streams - including conveyancing, for example - I can benefit from by being part of Reeds Rains which add to my annual income and add to the ‘one stop shop’ approach that many customers like.

 It takes the pressure off compared to setting up alone

Overall I’d say that, for an experienced estate agent who is looking to own their own business, Reeds Rains Franchising could provide the solution and  could take the pressure off compared to ‘going it alone’. You won’t have the problems often associated with finding premises, setting up IT systems and a website, for example, because expert support is available to help to you and, of course, you’ll be working with an established nationwide brand that immediately puts you ‘on the map’.  

 I’m pleased I’m with Reeds Rains and with the aim to expand in the future, I am clearly seeing a bright future with them.”


Reeds Rains Franchise, Dartford