2 May

What are Premium and Featured Listings? What is the Difference, and how can they Encourage a Speedy Sale?

Posted 2/05/2019 by: Reeds Rains

Confused man looking at laptop

With the internet continuing to drag us out of the dark ages, the way we buy and sell our homes is changing. Less of us are browsing for new homes in the papers and lower numbers now congregate outside the estate agents to window shop. If you are either selling, buying or renting, the chances are you will find yourself online.

However, if you are selling your property, how do you increase the chances of potential buyers finding your listed home and it standing out from the rest? Property sites such as Zoopla and Rightmove now offer “premium” and “featured” listings to increase the chances of selling and slash the time taken to sell your home. However, what do they entail? What are the differences? And which option is more effective?

Let us explain……

     

    Featured Listings

    Even though a little confusing, the featured listing is actually the more “premium” of the two boosted listings. It is a little more expensive, but it's the better of the two for increasing your chances of a speedy sale. The price is approximately  £120 for a week and you will have to renew it after that. However we believe it to be worth it, check the bonus features below.

    Rightmove property search

    • The property is usually highlighted in another colour that stands out to the potential buyer.
    • Basic listings only feature one picture of your property, but with “featured” you show 3-4.
    • Your listing is shown at the top of the search page as well as being amongst all the other properties, meaning double exposure!
    • Overall, companies such as Rightmove have proven that featured listings improve attention and click - throughs by 50%. This boasts even more additional exposure than the premium listing!

     

    Premium Listings

    Usually to stand out from all the other properties in your category, the only way is to use quality pictures of your home (we always recommend professional photography). Premium listings don't feature at the top of the search page; however they still have some great bonus features that catch the eye of the browser.

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    • Basic listings only feature one picture of your property, but with “premium” you feature 3-4.
    • The property is usually highlighted in another colour that stands out to the potential buyer.
    • Overall, companies such as Rightmove have proven that premium listings improve attention and click - throughs  by 30%. With the additional exposure, the chances of selling your home in less time increase.

    So there you have it! Even though you pay for a boosted listing, the results speak for themselves. Increasing your exposure by up to 30% or 50% will only save you time, money and stress in the end and the "featured" listing wears the crown in this instance! For more tips on selling your home visit: Our top tips for Summer Selling.